// About us
Keep stepping.
Kit for the hours nobody sees. Every set you log is a step cut into the quarry face. Keep stepping.
Yard to gym floor.
- Year 1
Three friends start cutting and sewing training tees in a rented unit off Copperash Road.
- Year 2
The first Chalk Line block runs: 66 days, three habits, tracked on a printed sheet taped to the rack.
- Year 3
The Yard opens: design studio, sample room and a lifting floor under one roof.
- Year 4
Kestrel Row opens in Manchester, with the Chalk Room studio running free classes.
- Year 5
The Logbook app replaces the printed sheet. The sheet still hangs on the wall.
Show up. Lift together. Give back. Stay chalked.
- 01
Show up.
Talent is optional. Turning up on a wet Tuesday is not.
- 02
Lift together.
From the Yard in Sheffield to the floor at Kestrel Row.
- 03
Give back.
Free classes, free plans, no purchase needed.
- 04
Stay chalked.
Grip first, ego last.
Leadership
Who runs it.
A small team of lifters, designers and coaches. Every name here is invented for this concept.
- Maren HoltFounder
- Idris OkonjoHead of Product
- Tess VarleyHead of Community
- Callum ReyesHead of Design
- Priya LundqvistHead of Operations
- Owen MarshHead of Coaching
Where we are
The Yard, Sheffield.
Design studio, sample room and a lifting floor where every piece of kit is worn hard before it is signed off.